Bye bye brassiness. Hello icy, salon-fresh blonde.
Blonde, highlighted, grey, and silver hair is beautiful — but it tends to turn brassy and yellow over time due to mineral deposits and oxidation. Purple pigments cancel out yellow and orange tones, restoring cool, ashy, and icy blonde tones instantly. Our Purple Toning Mask combines toning pigments with a deeply conditioning formula — so you get salon-fresh colour correction and a conditioning treatment in one step.
Key benefits:
- Cancels brassy yellow and orange tones instantly
- Restores cool, icy, and ashy tones to blonde, grey, and silver hair
- Deeply conditions while it tones — no damage
- Results last 2–4 weeks per treatment
- Suitable for bleached, highlighted, and naturally blonde or grey hair
How to use:
After shampooing, apply a generous amount to towel-dried hair. Leave on for 5–20 minutes depending on desired level of toning. Rinse thoroughly. Use every 2–4 weeks or as needed.
Pro tip:
The longer you leave it on, the more toning effect you will get. Start with 5 minutes for subtle toning — work up to 15–20 minutes for maximum ashy/icy result. Do not leave on longer than 30 minutes.
